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Welcome to the People and Projects Podcast where you'll find interviews and insights on how to deliver projects and lead teams!

Jan 20, 2023

Building Your Brand Without Being Pushy

What comes to mind when you think of personal branding?

Some feel that personal branding is superficial. Or inauthentic. Instead of focusing on our brand, we should focus on developing expertise. Doing good work. And that good work will stand on its own.

In this episode, we’re taking this topic of personal branding head-on, and I’m joined by one of the most influential voices on the subject. Catherine Kaputa is recognized as one of the top 30 Global Branding Gurus and the author of five books on the topic.

Today’s discussion focuses on ideas in her new book, The New Brand You: How to Wow in the New World of Work. By the time we’re done with this discussion, you’ll see how personal branding applies to you, whether you’re a student preparing for the workplace, someone trying to change industries, or someone feeling like you’re just not getting the opportunities or promotions you deserve.

Learn more about Catherine and her work at


Do You Have a High School or College Age Student in Your Family?

If so, check out our e-learning program, Getting Stuff Done: Project Management for Students. It provides practical skills to reduce the stress of their school work and help jumpstart their career. Learn more and get access at

Thank you for joining me for this episode of The People and Projects Podcast!

Talent Triangle: Power Skills


The following music was used for this episode:

Music: Bouncy Gypsy Beats by John Bartmann
Free download:
License (CC BY 4.0):

Music: End Titles (Romeos Erbe) by Sascha Ende
Free download:
License (CC BY 4.0):