Preview Mode Links will not work in preview mode

Welcome to the People and Projects Podcast where you'll find interviews and insights on how to deliver projects and lead teams!

Nov 12, 2022

Influence and Manipulation

Where's the line between influence and manipulation? Well, I’ll save the answer for when you hear from today’s guest. Andres Lares is the Managing Partner at the Shapiro Negotiation Institute and author of a book entitled Persuade: The 4-Step Process to Influence People and Decisions.

In this episode, Andres talks about the difference between influence and manipulation, and how to persuade in an ethical way. He explains why persuasion doesn’t just start with logic--or emotion. Rather, it’s with building credibility, and Andres shares some ideas on what that means and how to do it. Along the way, you’ll learn about Borrowed Credibility, Belief Biases, salary negotiating, and more. It’s a discussion that I’ve been looking forward to sharing with you.

Learn more about Andres and his book at

For more insights related to this episode, check out:

  • Episode 157 for my conversation with Dr. Robert Cialdini about his books on influence
  • Episode 194 for my conversation with Tim David about his book on influence
  • Episode 347 for my conversation with Zoe Chance about her book Influence is Your Superpower


Do You Have a High School or College Age Student in Your Family?

If so, check out our e-learning program entitled Getting Stuff Done: Project Management for Students. It provides practical skills to reduce the stress of their school work and help jumpstart their career. Learn more and get access at

Thank you for joining me for this episode of The People and Projects Podcast!

Talent Triangle: Power Skills


The following music was used for this episode:

Music: Crime Time by Frank Schroeter
Free download:
License (CC BY 4.0):
Artist on Facebook:

Music: Lofi Chill Hip-Hop by WinnieTheMoog
Free download:
License (CC BY 4.0):
Artist website: